Top Tips for Writing Killer Copy

July 5, 2022

There’s no denying that the digital world is more competitive than ever.

Whether you’re selling a product, promoting your services or simply trying to share your expertise online, standing out from your competitors and having a voice is becoming increasingly more challenging. 

But it’s not impossible! 


One of the best ways to stand out online is to nail your copy. Between social media posts, website blogs or paid advertising, words are all around us! Here are our top five tips for writing killer copy and being heard online.


Know Your Audience

Understanding your audience is one of the most important considerations when writing copy for your brand or industry. 


Knowledge around the demographic of your audience, as well as their interests and needs allows you the opportunity to be relatable. Use language that shows your audience you understand them; that you have the answers to their questions and you’re a fantastic source of information. 


Be sure to also use language that doesn’t confuse your audience! Adding fancy words and industry jargon into your captions and blogs can sometimes make a reader feel like they are out of their depth and as such, they may stop reading.


Be Specific

As a writer, it can sometimes be a little too easy to branch out on tangents and lose sight of your initial message. This is because you’re passionate and have a lot to say – and that’s great! The issue this can cause however, is that you increase the potential to lose your audience. 


Our advice? Share the main focus of your message at the beginning. Let your reader know what they will gain if they continue reading. Throughout your entire written piece, be sure to stick to key points and reference your main message, whether that be through headings, dot points or categorised sections. 

If you find you have more to say on a broad level, use that as an opportunity to create additional content for your brand in separate posts or on another platform.


Keep It Succinct

The attention span of online consumers has dropped yet again, and is sitting around 8 seconds. What this means for copywriters is that it’s more important than ever to keep your copy succinct! This doesn’t mean you can’t write lengthy pieces of copy. It just means that your copy needs to be easy-to-read. 

Our biggest tip on creating succinct copy is to keep your sentences short and to the point, reducing unnecessary ‘fluff’ words wherever you can. 


Write Naturally

Writing copy in a way that feels natural to you can provide a number of benefits for your business. If copywriting is an integral part of your business model, keeping things natural is an organic way of creating and maintaining your brand’s tone of voice (the way you want your brand to communicate with your audience). 


You will also find that writing naturally makes the whole process easier and more enjoyable for you! What’s more? Using your own voice to share your expertise, sell your products or promote your services will naturally attract the right audience and assist you in building relationships online. 


Proofread Everything!

Our last tip for writing killer copy is to make sure you, or your writers proofread everything. Typos, grammatical errors and unfinished sentences are a sure-fire way to tarnish your brand’s reputation. Taking an extra five minutes (or half an hour – whatever you need!) to dot all the i’s and cross all the t’s is a worthwhile and small investment of your time. 


Over time, your ability to write killer copy for your brand will improve, so keep going! Hopefully you can take some of these tips and implement them into your writing process to assist you in hitting your target audience and having your voice heard online. 



Of course, the Soqual team is always here to support you with your creative writing needs. To discuss copywriting for your brand, get in touch with our team today. 

Planning Your Social Strategy for 2026

October 8, 2025
As 2025 starts to wind down, many businesses are already looking ahead to 2026, especially when it comes to marketing and social media . The reality? The most effective social strategies don’t happen by accident. They’re planned, intentional, and backed by clear data. Whether you’re a small business owner trying to get more traction online or a marketing manager setting next year’s budget, October is the perfect time to start laying the groundwork. By preparing now, you’ll step into the new year with confidence, clarity, and a content calendar that actually works. Here’s how to get started. Reflect on What Worked (and What Didn’t) This Year Before you start mapping out 2026, take an honest look at your current social media performance. What campaigns delivered results? Look at hard metrics like engagement rate, website traffic, and conversions. What platforms gave you the most return? If you’ve been spreading yourself thin across too many platforms, now’s the time to streamline. What content resonated with your audience? Which posts got saved, shared, or commented on? Those are your clues for next year. Pro tip: A simple audit can highlight which areas deserve more investment and which ones you can confidently let go. At Soqual , we call this strategic pruning, keeping what works and cutting the rest so you’re not wasting time or budget. Set Clear, Measurable Goals A vague goal like “grow our social media” won’t cut it in 2026. Instead, focus on specific, measurable outcomes tied to your broader business objectives. For example: Increase Instagram engagement by 20% by June Generate 50 qualified leads per month through LinkedIn ads Drive 30% more traffic to your website from organic social content When your goals are this clear, it’s easier to track progress and prove ROI, both to yourself and your stakeholders. Map Out Your 2026 Content Calendar The businesses with the most consistent, effective social presence aren’t scrambling each week for what to post. They’re working from a planned, strategic content calendar. Start by thinking about: Seasonal campaigns: e.g., Christmas, EOFY, Valentine’s Day, Mother’s Day Industry-specific dates: key events, product launches, awareness weeks Evergreen content pillars: the themes your brand is built on Example: If you’re a boutique winery, your calendar might feature summer tasting events, vintage updates in March, and Father’s Day gifting campaigns in September. By having these mapped out early, you can batch content creation , secure photographers and videographers ahead of time, and reduce last-minute stress. Budget for Paid Social Early Organic reach is great, but in 2026, paid social will continue to be essential for growth, especially with algorithm changes and increased competition. Consider: Brand awareness campaigns to reach new audiences Retargeting ads to nurture warm leads Conversion-focused campaigns with clear calls to action Allocating a budget now means you can run tests in Q1, gather data, and scale your spend strategically throughout the year. Prepare for Key Changes in 2026 The social media landscape is never static and 2026 will bring new trends and challenges. A few to keep on your radar: Under-16 Social Media Ban: Coming into effect in December 2025, this will reshape how brands target younger audiences and manage privacy. AI-driven personalisation: Expect smarter algorithms, but also a need for human oversight to keep content authentic. Short-form video dominance: TikTok and Instagram Reels aren’t going anywhere, but quality will matter more than quantity. By staying ahead of these shifts, your brand won’t be scrambling to react later. Get Expert Support Planning a strong social strategy takes time, insight, and the right tools. If you’re feeling overwhelmed or unsure where to start, that’s where we come in. At Soqual , we help businesses: Audit their current social media performance Build tailored strategies aligned with their goals Create engaging, high-quality content that actually converts Manage social platforms and campaigns from start to finish Think of us as your strategic partner, not just your content creators. Final Thoughts The last few months of the year are a golden opportunity to get ahead. By reflecting on what worked, setting clear goals, and planning your campaigns now, you’ll walk into 2026 with focus and direction. If you want a tailored social strategy that drives real results next year, let’s talk. Book a discovery call with Soqual today.
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What Got You Here Won’t Get You There: The FY25/26 Marketing Pivot

June 26, 2025
Marketing is changing faster than ever. The tools you used last year, the content that worked, the ads that pulled in sales, none of that guarantees success this financial year. If your strategy feels stuck, it’s time to rethink. Because what got you here won’t get you there. Why FY25/26 Is Different Consumers aren’t the same as they were last year. They’re tired of the same old short-form clips and hype. Instead, they want authenticity, real stories, and content that actually helps them. And it’s not just what people want. It’s how they shop. Today, purchase decisions are slower. People want proof, trust, and a sense of community before they commit. They want brands that get them, that speak directly to their needs, not a one-size-fits-all message. Technology is also shaking things up. AI content is everywhere, but originality is rare. If your content feels “fake” or copy-pasted, people will scroll right past it. And social platforms? Algorithms keep changing, meaning what worked last quarter might not work tomorrow. What’s Out and What Needs Rethinking Recycled Reels that chase trends without purpose Posting just to fill the calendar (hello, “consistency” without meaning) Generic influencer deals that don’t really fit your brand Ads running without strong creative or offers behind them These won’t cut it anymore. Audiences see through it, and worse, they tune out. What You Should Be Doing Instead Build a strategy-first marketing ecosystem. Start with your business goals, then craft a multi-channel approach; organic, paid, email, partnerships, that works together, not in silos. (Learn more about our Marketing Strategy services ). Create content with real purpose. Go deeper than virality. Tell your brand story. Mix evergreen value with timely trends, always in your unique voice. (Check out our Content Creation expertise). Invest in design and production. Beautiful, custom content still stands out, especially on Reels and ads. Cookie-cutter templates won’t cut it. (Explore our Social Media and Branding services). Prioritise community and conversion. Build your own spaces: email lists, SMS, loyalty programs, where real connection happens. Use UGC, testimonials, and case studies to build trust. (We help with Email Marketing and community building). Experiment smartly. Try new formats early, learn fast, and adapt. Don’t Forget Your Website and SEO All these efforts need to drive traffic and conversions back to your site. A well-optimised website and strong SEO strategy are crucial to keep your brand discoverable in the new financial year and beyond. (See how our Website Design and Google Ads and SEO services can boost your digital presence). Ready for Your Marketing Glow-Up? If your marketing strategy looks like it was made for last year, that’s because it was. At Soqual , we’re already ahead of the game. We create future-proof strategies, scroll-stopping content, and campaigns that work across channels, designed for what’s working now and what’s coming next. Want to stay ahead of the curve? Get in touch. Let’s make your marketing strategy work harder this financial year.