Team

Nic Minter

Founder/Director

Nic is the creative mind and strategic force behind everything here at Soqual.

Driven by a passion for storytelling, brand building, and community connection, Nic brings fresh thinking, bold ideas, and sharp insight to everything she touches. As the visionary behind the Soqual brand, she leads with energy, authenticity, and a deep understanding of what makes businesses thrive in a competitive digital landscape. Whether she’s developing long-term brand strategies, leading creative campaigns, or mentoring her team, Nic is always focused on delivering value and pushing boundaries.

With over 12 years of hands-on experience in social media and digital marketing, Nic has helped shape the voice and presence of many businesses across Newcastle and the Hunter Valley. She’s built brand ecosystems that drive awareness, engagement, and business growth across multiple platforms and channels. From high-level strategy to creative execution, Nic knows how to connect audiences with purpose-driven brands in meaningful ways.

Under Nic’s leadership, Soqual has grown from a bold idea into one of Newcastle’s leading creative agencies, respected for its results-driven approach, collaborative culture, and unwavering commitment to client success. And with exciting new projects, partnerships, and creative ventures on the horizon, this is only the beginning.

Renae is passionate about building strong client relationships and delivering standout results through creative, tailored marketing strategies. With a focus on genuine connection and high-impact campaigns, she works closely with each brand to ensure every touchpoint, from content creation to strategy execution, feels purposeful and aligned with their goals.

A strategic thinker with a natural flair for creativity, Renae brings enthusiasm, insight, and a sharp eye for detail to every project. Her experience spans across social media strategy, content creation, video editing, event coordination and promotion, and multi-channel content delivery, allowing her to craft campaigns that connect and convert.

She holds a Bachelor of Communications (Public Relations) and an Advanced Diploma in Fashion Business. Paired with her background in property marketing, Renae offers a unique blend of style, substance, and versatility that adds value across a wide range of industries.

Whether she’s leading paid and organic strategies, crafting scroll-stopping content, or shaping long-term marketing plans, Renae is committed to creating meaningful results and a standout client experience every time.

With seven years of marketing experience, Sara brings a dynamic blend of strategic insight and creative expertise to her role as Account Manager and Lead Graphic Designer at Soqual. She combines a strong foundation in marketing with her design skills to craft innovative, results-driven campaigns for clients.

Sara holds a Bachelor of Commerce, specialising in Marketing and Management, and a Cert IV in Graphic Design. Her diverse skill set enables her to approach each project from both a strategic and visual angle, ensuring every campaign is executed seamlessly across multiple platforms. She excels at creating engaging social media content, developing comprehensive marketing strategies, designing tailored branding packages, and managing website builds - always ensuring that every project aligns with the her clients' overall marketing strategy.

Sara’s passion for blending creativity with strategy makes her an invaluable asset to the Soqual team. She is committed to delivering results that exceed expectations, helping brands reach new heights in their marketing.

Keely started her journey at Soqual as an intern and quickly made her mark, transitioning into her role as a Marketing Account Manager. With a Bachelor of Media & Communication (Public Relations), she brings a fresh, creative approach to social media strategy and content creation.

Keely is passionate about helping businesses thrive by harnessing the power of digital storytelling. She focuses on developing creative, results-driven campaigns that not only capture attention but also build meaningful connections with customers. With a strong understanding of social media trends, content creation, and campaign execution, Keely ensures each client’s brand voice is amplified across platforms.

Whether she’s supporting her colleagues or managing her own client portfolio, Keely approaches every project with a proactive, client-first attitude, ensuring that strategies are executed smoothly and efficiently. Her goal is always to help businesses grow, stand out, and succeed in a crowded digital landscape. With her unwavering dedication to client success, Keely is a vital part of the Soqual team, always striving to elevate brands and drive lasting results.

Evie brings a strategic and concept-driven approach to her role as Junior Graphic Coordinator. Holding a Bachelor of Visual Communication Design, she combines creativity with clear communication to produce purposeful and engaging visual content.

With experience across branding, typography, publication design, social media and video editing, Evie enjoys transforming ideas into visuals that reflect a brand’s personality and connect with audiences. She is confident working across multiple design and editing platforms, with strengths in brand identity development, layout design and social content creation.

Versatile and adaptable in her design style, Evie collaborates closely with the team to deliver creatives that are bold, considered and aligned with campaign strategy.

Adelaide is passionate about content planning and influencer marketing, bringing creativity and organisation to her role as Junior Account Manager at Soqual. She enjoys working across a range of clients, gaining insight into the people and processes that shape each brand and supporting campaigns that feel purposeful and aligned.

A proactive and collaborative team member, Adelaide contributes to content planning and creation, assisting with campaign coordination and influencer partnerships from concept through to execution.

Currently completing a Bachelor of Media & Communication, she continues to develop her skills across strategy, content and multi-channel delivery. Adelaide is committed to producing thoughtful, results-driven work that strengthens brands and enhances the client experience.

Madeleine is a data-driven digital strategist with a sharp eye for design and a passion for performance. With a Bachelor of Visual Communication (Design) and further qualifications in Digital Marketing Strategy and Implementation from RMIT, she brings both creative flair and analytical precision to every campaign.

With 15 years of experience in web development, Madeleine seamlessly combines creativity with data-driven strategies. Her expertise lies in optimising organic and paid search performance for businesses through SEO and Google Ads, delivering tangible results.

Known to the team as “Mads,” she’s a self-confessed data nerd who thrives on diving deep into metrics and turning insights into action. Whether she’s fine-tuning a Google Ads campaign or reshaping a website’s SEO foundation, you can count on Madeleine to deliver results that go above and beyond expectations.

Her mix of technical expertise, creative thinking, and strategic insight makes her an invaluable asset to the brands she works with and a key part of Soqual’s performance-driven approach.

Zoey is a people-first operations specialist with a talent for keeping things organised, on track and running smoothly behind the scenes.

With over 10 years in hospitality and events, she understands what genuine client focus looks like in practice. Combined with a Cert IV in Entrepreneurship and New Business, this experience shapes how she approaches every task, with a strong focus on process, people and outcomes. Her background spans project coordination, event management and stakeholder engagement across government, education and community sectors.

Known for her attention to detail and drive for continuous improvement, Zoey is always looking for smarter, more efficient ways to work. Whether managing schedules, coordinating projects or supporting the team day to day, she brings reliability, structure and care to everything she does.

Her blend of practical experience and strategic thinking makes her a steady and trusted presence within the Soqual team.