Case Study: Oceane Hotel

A logo for Merewether Surfhouse.

The Business Challenge


Oceane launched in late 2024 with a vision to bring an elevated dining experience coupled with a vibrant late-night atmosphere that captures Newcastle’s unique lifestyle.


To succeed, Oceane needed a cohesive digital presence that matched the sophistication of its physical venue and engaged the local dining audience effectively.


The brand’s digital launch and ongoing presence has been shaped to build awareness, create anticipation, and ensure the online experience reflects the

in-venue atmosphere.

An example of our social media management, photography and graphic design services for Merewether Surfhouse.

The Solution


  • Deliver dynamic organic and paid social media advertising strategies.


  • Curate content that reinforces the brand identity and effectively targets specific audience segments.


  • Produce photography and video content showcasing the venue and culinary offerings.


  • Design menus that reflect Oceane’s stylish and multi-cuisine identity.


  • Create engaging, brand-aligned EDMs to nurture the audience and promote events.


  • Develop bespoke graphic design-driven social media templates and stories that embody the brand’s visual style and messaging.


  • Enhance the website to improve the buyer journey and user experience, encouraging education and booking.

The Outcome


6K+

INSTAGRAM FOLLOWERS GAINED IN SIX MONTHS

1M+

PEOPLE REACHED ON FACEBOOKED IN SIX MONTHS

6K+

CONTENT INTERACTIONS ON INSTAGRAM

Need help marketing your business?

Book a Discovery Call

Book now