Case Study: Byron Bay
Luxury Homes
The Business Challenge
Byron Bay Luxury Homes needed a calm, elevated digital presence that truly reflected the quality and beauty of their Byron homes.
The goal was to attract the right audience and convert them effectively, creating meaningful connections that drive high-value bookings and long-term brand loyalty.
Soqual have developed and managed a comprehensive digital strategy, ensuring every channel and campaign aligned with the brand’s refined identity and conversion goals.
The Solution
- Deliver dynamic organic and paid social media advertising strategies.
- Curate content that reinforces the brand identity and effectively targets specific audience segments.
- Organise content strategy to ensure consistency and sustained engagement.
- Execute targeted Google Ads campaigns to increase visibility and drive bookings.
- Develop bespoke graphic design-driven social media templates and stories that embody the brand’s visual style and messaging.
- Implement SEO strategies to boost search engine rankings and organic traffic.
- Create engaging, brand-aligned EDMs to nurture and convert subscribers.
The Outcome
14K+
Facebook link clicks
60%
INCREASE IN GOOGLE AD CONVERSIONS AT 38% LOWER COST PER LEAD
274K+
PEOPLE REACHED ON FACEBOOK
