Case Study: Newcastle Food Month
The Business Challenge
For the past three years, Newcastle Food Month has worked alongside Soqual to elevate their digital marketing efforts across all channels. They were seeking a marketing team capable of managing the event from start to finish, ensuring consistency and streamlined communication through a single point of contact. Enhancing the usability of their website was also a key priority to improve visitor experience and engagement.
Over the course of the partnership, Soqual has helped elevate Newcastle Food Month's digital presence, enhance their website usability, and execute highly successful marketing campaigns year after year.
The Solution
- Collaborated with over 70 businesses and stakeholders to gather content.
- Organised posting strategy across multiple platforms for consistency and visibility.
- Adherence to brand guidelines and identity to strengthen authority.
- Consistency to build brand awareness and recognition amongst audiences.
- Professional brand assets to enhance the look and feel of digital presence.
- Developed the new intuitive and responsive NFM website.
- Crafted strategic Email Direct Messages.
The Outcome
+233.39%
NFM email database growth
9.6k
Instagram Followers
+800k
People Reached Using Organic & Paid Ad Strategies
