Case Study: Eclipse Travel
The Business Challenge
Eclipse Travel aimed to boost engagement and lead generation through their digital channels.
Despite a loyal subscriber base and steady social following, their email marketing, organic social media, and paid advertising efforts needed a fresh, strategic approach to maximise reach, conversions, and brand loyalty.
Soqual led a full rebrand alongside shaping the digital strategy and ongoing campaigns. Optimising content, targeting, and creative executions to connect more deeply with the travel audience and drive measurable results.
The Solution
- Lead a comprehensive rebrand to refresh Eclipse Travel’s visual identity and messaging.
- Deliver dynamic organic and paid social media advertising strategies.
- Curate content reinforcing brand identity while targeting specific audience segments.
- Develop bespoke graphic design-driven social media templates and stories that embody the brand’s visual style and messaging.
- Execute targeted Google Ads campaigns optimised to maximise conversions and drive qualified leads.
- Create engaging, visually appealing EDMs to nurture and activate subscribers.
The Outcome
34.16%
EDM AVERAGE OPEN RATE
81
qualified leads generated within one month OF PAID SOCIALS
31K
ORGANIC vIEWS ON INSTAGRAM & FACEBOOK IN ONE MONTH
