Google Ads & SEO
We understand the intricacies of Google Ads and SEO can be overwhelming...
If you're looking to drive traffic, increase your lead generation or improve search engine rankings, our team of dedicated professionals is here to help. We offer customised solutions that address your unique business needs, ensuring you achieve the results your business needs.
Leveraging our expertise and the latest techniques, we’ll help you navigate and excel in the competitive online marketplace.
Google Ads
Show up where it matters with our Google Ads services! Our Google Ads services will ensure your business is seen when potential clients are searching for your product or service. We use data-driven strategies to develop your advertising campaigns, ensuring that every click is a step closer to conversion.
We will amplify your online visibility, right when your audience needs you the most. Say goodbye to wasted marketing budgets and say hello to a cost-effective and results-driven approach that WORKS.
We Will:
- Develop your Google Advertising strategy
- Implement and monitor your campaigns for lead generation and conversions
- Regularly optimise your campaigns for top performance
- Provide monthly reporting on results
- Ensure your ads are working for you!
SEO
In today's digital landscape, SEO (Search Engine Optimisation) is essential for any business aiming to increase its online visibility, attract organic traffic, and boost its credibility. SEO involves the optimisation of your website and content to rank higher on search engine results pages (SERPs), making it easier for potential customers to find you.
Effective SEO not only drives more traffic to your site but also improves user experience and builds trust with your audience. Without it, even the most impressive websites can remain hidden! At Soqual, we provide comprehensive SEO services to ensure your business stands out and thrives online.
We Will:
- Audit your website's SEO to identify issues and opportunities for improvement
- Conduct keyword research and analysis to help you target the right audience
- Carry out on-page optimisation to ensure your website's content, meta tags, and internal linking structure
- Improve your technical SEO to optimise your website for speed, mobile-friendliness, and crawlability and enhance search engine indexing
- Improve your visibility in AI search tools such as ChatGPT and Google's AI Overviews, with clear FAQs, structured data and an llms.txt file
“Working with Soqual over the past 10 months has been a game-changer for us. They’ve taken our eDMs and socials to the next level, and their recent work on our Google Ads has been incredible.”
Mauricio - Eclipse Travel
Google Ads and SEO FAQs
Should my business start with Google Ads or SEO?
If you need enquiries now, start with Google Ads, because results begin as soon as campaigns go live. SEO builds traffic that keeps coming without paying per click, but it takes longer. Most Newcastle businesses we work with run both: ads for steady leads today, SEO to lower costs over time.
How much should I spend on Google Ads?
It depends on your industry, location and how competitive your keywords are. Ad spend is paid directly to Google, separately from our management fee. We recommend a budget once we understand your goals, then review results monthly and move spend toward what is converting.
How long does SEO take to work?
SEO is a long-term investment. Most businesses see early movement within a few months, with stronger results building over the following year. Speed depends on your website's starting point, your competition and how often you publish new content. We report monthly so you can see rankings and traffic change along the way.
What is included in your SEO service?
We start with an SEO audit to find technical issues and opportunities. Then we do keyword research, optimise your page content, titles, meta descriptions and internal links, and fix technical problems that affect speed, mobile use and indexing. Monthly reporting shows rankings, traffic and enquiries.
Can you help my business show up in ChatGPT and Google's AI answers?
Yes. AI tools draw on websites they can understand and trust. We add clear FAQs, structured data and an llms.txt file, make sure your business details match everywhere online, and help you build a steady flow of reviews. It is the same work that strengthens your Google rankings.
Will I be able to see how my campaigns are performing?
Yes. You get a monthly report covering clicks, enquiries, cost per lead and rankings, written in plain English. We explain what changed and what we are doing next. If you have a question between reports, you can contact the team directly.
